Flying to US to get an iPhone X is cheaper than buying in Europe. It's also illegal

[umbertino]

 

Yet HMRC’s rules are clear: you must pay VAT on your £390-plus ($521) US purchases when you fly home, which makes those big savings a lot less appealing

 

 

Alex Hern

Thursday 14 September 2017 13.45 BST

 

 

Making the trip to purchase the iPhone X the legal way eats up all the savings you make – and then some.

Photograph: Stephen Lam/Reuters

 

 

 

 

 

 

https://www.theguardian.com/technology/2017/sep/14/flying-us-iphone-x-cheaper-than-buying-europe-illegal-hmrc-vat

[umbertino]

Life’s complex enough. I fear your next iPhone will make things worse

 

The iPhone X is a thing of beauty, but I wonder about its true value. We’re putting ourselves at the mercy of systems we barely understand

 

 

Thursday 14 September 2017 06.00 BST

 

By  John Harris

 

 

 

 

Tim Cook, the Apple chief executive, on stage at the Steve Jobs Theatre to introduce the ‘latest products-cum-miracles’.

Photograph: VCG/VCG via Getty Images

 

 

 

 

https://www.theguardian.com/commentisfree/2017/sep/14/life-complex-iphone-x-worse

[Theseus]

Apple is going to price themselves out of the market unless its competitors match price. And to capture the dissatisfied market with Apple's pricing their competitors should move in the opposite direction. Apple is a good product but better products have fallen due to pricing themselves out of the market.