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One obvious benefit of investing in dividend ETFs instead of individual stocks is the saving of time and effort. While there is plenty of information online that teaches investors how to build a dividend portfolio that suits their needs, not every investor has the time to do it. Security analysis takes a long time to master. For some investors, buying dividend ETFs could be a much faster way to get started on dividend investing But ETFs have a fees, and a more substantial cost of putting your money in dividend ETFs is that you don’t get much control. Each individual is different; you may have a very different set of investment objectives and risk tolerance compared to the next investor. A dividend ETF can provide great yields, but it’s unlikely to be tailored to your own investment goals and risk profile. Which one is better?