Banking Applications ... Form or Content?

yota691 · October 28, 2018

Banking Applications ... Form or Content?

Reports

Economy News Baghdad

The issue of form and content, and more likely to be important, is always one of the most controversial. As the discussion revolves around technical issues and emotional relationships, today's world, its technologies and technologies, and its effects on human life, social relationships and behavior, move research into form and content into the field of applications on mobile phones. But the difference is that, with the millennium generation, the rule is almost conclusive, and there is no room to argue. Every unattractive application is dispensed with by the people of this generation at an amazing speed.

According to COMSCORE 's annual report on mobile applications, the Millennium Generation will "delete any application that does not look pretty on their screen. The percentage of those who deleted applications from their cell phones is 21%." "The identity of the millennium generation in every aspect of their lives is linked to their smartphones," the report says.Therefore, even if the application serves practical purposes, many people of the millennium generation will refuse to download any application if they do not like the design and shape. "

It is not an exaggeration. Cellular applications can not be separated from the personality of today's generation, and the more the subject is as technical as the psychology. The applications are very personal and personal. Is more than just a platform that provides a service. Users treat their smartphones as more than machines. There is an intimacy in the relationship, a lot of self, art and creativity, which is associated with the career development of the cell phone from just a tool to connect to a camera, video, and a notebook ... To see how each of us organize applications on his phone? Do we leave it to chance, let the phone put it wherever it wants randomly or organize it and reposition it according to its importance and attractiveness on the main screen, for example?

Companies and banks must realize that applications have a significant functional and emotional role. All we do is driven by passion and desire. The user must feel the desire to enter and interact with the app. The issue is far more than just the use of certain services, as much as the degree of rush and enthusiasm to resort to this service.

Millennium Generation "will delete any application that does not look beautiful on their screen»

This approach imposes itself strongly on banks in light of the technical boom witnessed by the banking sector, which constitutes a cellular phone one of its pillars. Through the many and varied services provided by banks via their applications on mobile phones, the talk about the "phone banking" is obvious, especially since recent studies show that it is not the bank's website that will print the sector in the future. In this context it becomes necessary for banks, especially in Lebanon, to emerge more than their conservative form and to adopt bolder and more modern strategies in terms of form and design. In fact, if we examine the services provided by banking applications around the world, we do not find radical differences or exceptional services that distinguish one from the other. The difference lies in the details, in the additional salt brush that may modify the flavor. Today 'sgeneration « by cool"Simple, far from cost and formalities, likes speed and temperament, so the applications of banks on cell phones should resemble him, feel that they express his" identity "and that" Ptahmalo Rasu. "

Quoting: News

Views 13 Date Added 10/28/2018