McDonalds To Stop Reporting Monthly Sales‏

[pluMmet]

http://www.zerohedge.com/news/2015-05-27/humiliated-mcdonalds-stop-reporting-monthly-sales
 

Humiliated McDonalds To Stop Reporting Monthly Sales
 

 

 

 

 

What do you do when month after month you have nothing but bad data to report, such as in this case McDonalds with its weekly comparable store sales shown on the ugly charts below?


 
Simple: you have two choice - you either seasonally adjust the data (or in the case of US GDP, double-seasonally adjust it), or if that is not possible since unlike US GDP, your numbers are at least somewhat indicative of underlying reality, you stop reporting them altogether.
That's what McDonalds just did.

• MCDONALD'S LAST REPORTING OF MONTHLY COMPS WILL BE FOR JUNE
• MCDONALD'S SAYS JUNE SAME-STORE SALES WILL BE REPORTED WITH 2Q

From Bloomberg:

 

 

McDonald’s Corp. plans to stop reporting monthly same-store sales results. The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data, Heidi Barker, a spokeswoman, said in an e-mail.

And to think the new boss - who we hope did not promise the board anything about "transparency and accountability" - could have avoided all of this if, as we suggested, he had worn at least 37 piece of flair.

Edited May 27, 2015 by pluMmet

[RVWITHME]

No news is good news?

 

Investors will be so pleased with this decision...

 

/sarc

[Jaxinjersey]

What do you do... when your parasitic employees demand $15/hr.?  

[Shabibilicious]

What do you do... when your parasitic employees demand $15/hr.?  

 

Pay 'em.....get back to basics with the menu....apple slices belong in schools, not Mickey D's.  As always, just my opinion.    

 

GO RV, then BV

[RVWITHME]

What do you do... when your parasitic employees demand $15/hr.?  

 

The (sad) answer is really quite simple: