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Pot Coke. Coca Cola is in serious talks to produce marijuana-infused drinks


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Cannabis cola: Coke is 'in serious talks to produce marijuana-infused drinks'

  • Coca Cola Co said it was closely watching the marijuana-infused drinks market
  • It was responding to a report saying it was in talks with Aurora Cannabis Inc. 
  • Product tie-up could open a new front in Coke's battle to overcome sluggish demand for its sodas

Coca Cola is reportedly in 'serious talks' to produce marijuana-infused drinks.

The Coca Cola Co said on Monday that it was closely watching the growing marijuana-infused drinks market, responding to a report that the world's largest beverage maker was in talks with Canada's Aurora Cannabis Inc.

The discussions over a possible product tie-up, reported by Canadian financial channel BNN Bloomberg, could open a new front in Coke's battle to overcome sluggish demand for its sugar-heavy sodas by diversifying into coffee and health-focused drinks.

Coca Cola is reportedly in 'serious talks' to produce marijuana-infused drinks. File photo

Coca Cola is reportedly in 'serious talks' to produce marijuana-infused drinks. File photo

The report said there was no guarantee that talks between the companies would be successful but Aurora shares responded by soaring 22 percent. 

Coke stock gained slightly on a New York market weakened by concerns over trade tariffs.

The marijuana industry has been attracting interest from a handful of big corporate names as Canada and a wave of U.S. states move to legalize recreational use of the drug.

However, U.S. corporations are still cautious about taking steps into a business that remains illegal under U.S. federal law.

Both Coke and Aurora, in separate statements, said they were interested in cannabidiol infused beverages but could not comment on any market speculation.

The Coca Cola Co said on Monday that it was closely watching the growing marijuana-infused drinks market. File photo

The Coca Cola Co said on Monday that it was closely watching the growing marijuana-infused drinks market. File photo

Coke and Aurora would likely develop beverages that will ease inflammation, pain and cramping, the BNN report said, citing sources familiar with the matter.

A partnership between Coke and Aurora would mark the first entry of a major manufacturer of non-alcoholic beverages into the market for cannabis-related products, up till now a hunting ground almost solely for the alcohol industry.

Corona maker Constellation Brands is ploughing more than $4 billion into marijuana producer Canopy Growth to make cannabis based products, while Molson Coors Brewing Co's Canadian arm has said it will make cannabis-infused drinks with Hydropothecary Corp.

The size of the Constellation investment, announced a month ago, sparked speculation of other buy outs, investments and partnerships in the industry, pushing Canadian marijuana stocks higher.

'We continue to expect to see more deals between Canadian cannabis companies and the larger players in the global alcohol market who have yet to gain exposure to the category,' Cowen analyst Vivien Azer said.

Azer said he would not be surprised by a similar move from Pepsi with 'with CBD seemingly a good compliment to their market share leading Gatorade franchise'. 

 
 
 
 
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Aurora stock ticker ACBFF

 

OTHERS TO WATCH

 

TWMJF, WEED.TO, CGC, TLRY, APH.TO, CRON, and ETF MJ

 

This is a very speculative and very volatile sector.   Be Careful and if you get some profit pull some out to cover your original investment and maybe then let the rest run as you will be playing with house money.  I’m expecting other major companies to get into this business. Companies like J&J, Starbucks, and other big pharma and beverage companies.  

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Star, go to Stockcharts.com and type in TLRY.  Constellation Brands ( Corona Modelo, and numerous wine brands) bought into that stock last month and it went nuts.

i don’t trade Speculative stocks very much but TLRY went from 20’ to over 100. Crazy up move. It is up over 11 bucks today on the news. 

Full disclosure, I own zero pot stocks and I’m really am not planning on buying them any time soon.  

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