«Samsung» launches payment service via smart phones in the UAE

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«Samsung» launches payment service via smart phones in the UAE

Date Published: Friday, April 28, 2017

Yousif Al-Arabi (Dubai)

It launched the Samsung Gulf Electronics, together with a group of banks operating in the country, payment service via smart phones in the UAE for the first time in the Middle East.

The service provides a new form of electronic payment services, which can be used to make purchases by passing the phone on the electronic payment machine via Tguenita «Magnetic safe transport» and «communication near term», so without having to show a credit card.

 

Said Mohammed Gharaibah, Head of Business Group at Samsung Gulf, during a press conference held in Dubai to announce the new service, he was selected the UAE to launch the main service for the first time in the Middle East; due to the high penetration rate of credit cards and distinguish the state high proportion of the phone into force mobile, which amounted to more than 220%, according to recent data released by the telecommunications Regulatory Authority.

 

He added Gharaibah, that the development of the technological infrastructure of communication networks, and the high technological awareness, which is characterized by consumers in the UAE and the arrival of the prevalence of smart phones to more than 80%, formed the main factors for the launch of this advanced service Emirates to choose.

He pointed out that Samsung launched a pilot service for a week monitored during this period, a strong response, with the number of registered payment service via smart phones from Samsung more than 21 thousand users before the official launch of the service and advertising.

Gharaibah pointed out that the service now includes seven banks, head of market share up credit cards to about 60% in the UAE, is also being negotiated with other banks, leading to universal coverage for all credit cards and ATM cards later.

He stressed that the e-payment services safe, easy to use, pointing out that authentication by using the default encoding to protect users of credit card data process, and through the symbols and digital IDs, which are designed to replace sensitive payment information for each treatment works to provide additional protection for the payment process, pointing out that practical experience has confirmed the absence of a single case of breach of this insured system.

 

The way to make use of the registration process, easily and choose a payment card from their smart phones, and use a fingerprint to verify their identity and pass their devices to pay port. What makes you make the payment process smooth and simple.

 

Said Gharaibah: The Samsung has worked to develop strategic partnerships with a number system with major payment networks, such as MasterCard and Visa, to bring the latest payment services via mobile phone to consumers.

He said that the electronic payment service is currently working with a number of operating in the UAE banks, including National Bank of Abu Dhabi HSBC Bank Emirates National Bank of Dubai and Abu Dhabi Commercial Bank, Standard Chartered Bank and the National Bank of Ras Al Khaimah, Mashreq Bank.

For his part, Abdul Shakeel, head of retail banking at Abu Dhabi Commercial Bank said: It was developed mobile phone sector to become an essential part of daily life for customers, stressing that Abu Dhabi Commercial Bank realizes the potential payment service over the phone, which in turn help the development of digital services system to ensure the experience distinctive and smooth payment.

He added that the bank's customers are getting 10 times the usual bonuses when they are paying 10 times the credit Bbtaqathm, through the use of new payment service.

In turn, Sovrat Saajal, global head of banking services to members of the National Bank of Abu Dhabi said: «« Samsung Pay »service represents a unique opportunity for the transfer of payment services sector in the UAE to new levels of development, due to the high prevalence of smart phones and the rate of progress witnessed by the digital services sector banking in the country, stressing the growing interest by customers in the UAE to adopt the payment of a safe and smooth and accepted widely, as is the case with the payment service over the phone from Samsung services.